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The second week of May seems like any other, but it isn’t. The Met Gala buzz had barely died down before the Cannes Film Festival kicked off, though its red carpet has lost some of its appeal in the eyes of brands lately. The really important things for fashion, however, happened in America: Dior’s Cruise 2027 show in Los Angeles and, in New York, the sale of Marc Jacobs to WHP Global, which is actually not bad news. In the meantime, the new Audemars Piguet x Swatch collaboration has arrived in stores worldwide. It surprised everyone, but not us. We know how strong bag charms are doing right now. And the week isn’t over yet: tonight in New York, Gucci will present the second show of the Demna era. Better hold on tight.
In a generally tired market, Coach continues to grow and thrive. Why? Because it doesn’t have insane prices.
We’re in festival season, and even when you’re going out to have fun, you need a fragrance that matches the moment. Here are the ones we prefer.
In Naples, nss edicola has teamed up with Tassoni to celebrate the color that floods the city in spring: yellow.
Is Italy a place where you can trust your fellow citizens? When trust in other people’s behavior collapses, everything else follows.
Remember those micro-dramas that became famous in South Korea and then spread around the world? Fashion has also caught on and started producing its own.
How are Milan’s beauty services distributed across the different neighborhoods? We tried to map it out to understand the city’s cosmetic topology.
Peroni inaugurates a new chapter with a streetwear clothing collection: 180 years of history in the exclusive Peroni Store in Rome.
Is it the return of conservatism? Or the viral scenes of Sydney Sweeney in Euphoria? Either way, it seems like we’re seeing push-up bras and very generous cleavage everywhere. Why?
The Financial Time discusses how Hermès has unexpectedly run into the “scarcity paradox.”
Remember that TikTok trend where people make AI videos of themselves in the stands at baseball games? Jing Daily explains its origins.
Will the cuddly mascots of tech companies make us forget that they are precisely the ones turning our world into an Orwellian dystopia? According to the BBC, yes.
Once upon a time, influencers sold luxury fashion. Today they sell dupes, as BoF reports. A sign of the times?





