🇬🇧 Lowering your guard is not an option – essentials by nss magazine
Week 22/ 52 fashion recap
ESSENTIALS is the weekly newsletter of nss magazine, delivered to your inbox every Saturday morning.
The end of May is getting closer and closer, but even if the arrival of summer seems to calm the waters of the fashion system, there is still no chance to let your guard down, not even for a moment. Speaking of storms, Demna opened the week with Gucci Cruise 2027, unveiling a new «GucciCore» staged among the led walls of Times Square, dozens of celebrities, and an idea of a timeless wardrobe distilled into black.
There is also an air of upheaval surrounding the market dynamics of fashion: while Dior attempts to rewrite the meaning of “accessibility”, Shein is venturing into territories far removed from its usual corporate policies, as demonstrated by its recent acquisition of Everlane. At a moment when conversations around resignification and a market dynamism that inevitably shapes fashion and the creative visions moving through it are becoming increasingly central, it was Kering’s Italian employees who closed this third week of May with a bang, calling for a strike in Scandicci. In short, this is no time to lower your guard.
This is what you missed at the Prada Spring Market, held in Milan from May 13 to 16.
In a waltz of new acquisitions, Giambattista Valli bought back his brand for just one euro. A symbolic figure that conceals the cancellation of the brand’s debts.
At Cannes, the surprises are far from over: “Hope” is Na Hong-jin’s film about monsters, currently competing at the film festival.
What happens when the boundary between public image and private life disappears? The new concept of privacy for celebrities and what this obsession reveals about us.
For second hand lovers, eBay has become the niche platform for finding great deals. Here is the Trend Watchlist for the SS26 season.
Gemini Season 2026 has officially begun. To find out what awaits you, you can consult the horoscope sign by sign.
Keeping with the crime theme, a new TV series about the Gucci family directed by Gabriele Muccino is on its way. Coming soon to Sky.
GirlbossGPT: Artificial Intelligence marketed to women. But since when did using ChatGPT become a feminist duty?
The New York Times reports that Meta, in its “A.I.-first” shift, is facing mass layoffs and growing internal tensions tied to the use of artificial intelligence in the workplace.
The unexpected dynamics between cousins, explored by The Atlantic, reveal the effects of declining fertility rates on family and social structures.
Variety sheds light on the arrival of AI at Cannes through the creation of “vintage adult films” generated from archival imagery.
What happens when etiquette becomes a new form of social capital? The Wall Street Journal explores how, within the world of tech startups, good manners are increasingly turning into a strategic asset.